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Spotify Premium
X Google Home Mini
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Weave Music into Your Home
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Spotify Premium and Google asked for a compelling campaign that captures the unique value proposition of this bundle offer: for two weeks, new Spotify Premium users get a Google Home mini when they subscribe. The goal was to convey the power of threading music into your home and enrich the benefit of a simple “free give-away”. We created a mood around this visually by showing a series of people dancing at home, expressing their personal taste through repeated patterns found throughout their house and clothing.
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