Crest​

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Crest 3D Whitestrips asked us launch a hashtag, campaign and activation ideas in celebration of Pride week in various cities throughout the US. These pieces were incorporated into outdoor signage, photo booths, social media. A call to share the hashtag was promoted as a fundraiser to benefit the LGBTQ community. A rainbow pride "Equality" edition of the Whitestrips allowed parade-goers to wear the product while showing their pride. 

 

 

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